Dec 06, 2023  
Ledet Training 2024 Course Catalog 
Ledet Training 2024 Course Catalog
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Google AdWords 101 - Google AdWords

Class Description
In this 1-day crash course Participants will learn how to leverage the power of paid search advertising, the most direct and measurable advertising medium in existence, using the leading platform in this space, Google AdWords. Learn  how to create Google AdWords campaigns that boost traffic, increase sales learn all of the elements that go into creating campaigns that deliver a high return on every dollar Participants spend, from targeting, to research, to writing compelling ads, to campaign optimization. This course shows how to start using this advertising platform to reach an enormous audience of potential customers with relevant messaging and measure the ROI from their activities. The course also provides an introduction to paid search advertising, an overview of the AdWords platform and interface, and lessons on keyword research, and conversion tracking.

Schedule and Pricing
Schedule of upcoming Adwords training classes.

Course Benefits

  • Run online marketing campaigns in Google AdWords
  • Set up accounts, Ad campaigns, and Ad groups in Google AdWords.
  • Build targeted keyword lists.
  • Track Ad performance within Google AdWords.
  • Integrate Google Analytics with Students Google AdWords account.
  • Advertise on Google’s Content Network.
  • Optimize Students marketing initiative.

Suggested Prerequisites
This class is appropriate for novice to intermediate level users of Google Adwords. We also recommend that you have a Google Adwords account before starting the class.

Related Classes
We suggest you have a look at the following learning path(s): Google AdWords  

We also suggest having a look at the following related classes:

This Class is also included in the following discounted class bundle(s): Google AdWords and Analytics Bootcamp  

How to Enroll

Please see our Enrollment Page ( for our enrollment form.

Course Outline

  • Overview of Search Engine Marketing
  • Introduction to Google AdWords
  • Working with Keywords
  • Writing Ads in Google AdWords
  • Creating and Managing Students Ad Campaigns
  • Introduction to Google Places
  • Optimizing Students Keywords Strategy for AdWords
  • Conversion Tracking in Google AdWords
  • Leveraging the AdWords Report in Google Analytics
  • Integrating Google Analytics with Google AdWords
  • AdWords Reporting and Account Performance

Our goal is to make sure your class meets your objectives, not ours. Therefore, all of our outlines are treated as guides to help steer the workshop. This outline does not guarantee that all the topics listed will be covered in the time allowed. The amount of material covered is based on the skill level of the student audience. We may change or alter course topics to best suit the classroom situation.



We have training centers in Atlanta, Houston, Chicago, Denver, San Diego and Washington DC. We also have the option of live instructor lead online offerings for our courses. Our network of rental facilities is also an option for most of our high demand classes. If coming to a rental facility, please double-check the location of your class with our office to make sure you get to the right location.

As an option for customers needing completely customizable training we offer private onsite training and Individual instructor consulting sessions. To inquire about custom training please fill out our private training request form.


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