Feb 07, 2023  
Ledet Training 2019 Course Catalog 
Ledet Training 2019 Course Catalog
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Marketing 110 - Inbound Marketing

Class Description
In our 2-day inbound/content marketing course is a training course that covers the fundamentals of inbound and content marketing. Learn the basics of SEO, blogging, landing pages, lead nurturing, email marketing, conversion optimization, and reporting come together to form a modern digital marketing strategy. This class is designed to teach Participants how to Integrate the Inbound Methodology Into a Sales and Marketing Strategy.  

Course Benefits

  • What’s the difference between traditional marketing and inbound marketing?
  • Inbound best practices
  • What is search engine optimization?
  • Why is content important to inbound?
  • Why does blogging help Students inbound marketing?
  • How does social media fit into inbound?
  • What are the CTA best practices?
  • How do Students create successful landing pages?
  • Is email marketing still important? How to do it right.

Suggested Prerequisites
This course does not have prerequisites.

Related Classes
We suggest you have a look at the following learning path(s): Marketing Communications/Social Media  

We also suggest having a look at the following related classes:

This Class is also included in the following discounted class bundle(s): Marketing Communications/Social Media   

How to Enroll

Please see our Enrollment Page (http://www.ledet.com/enroll) for our enrollment form.

Course Outline
  • Why inbound?
  • What are the fundamentals of inbound success?
  • What does inbound look like?
  • SEO strategy and best practices
  • Why is content important to inbound?
  • The Fundamentals of Blogging
  • Why is social media essential to inbound?
  • How do Students use a call-to-action (CTA)?
  • How do Students use a landing page?
  • How do Students use a thank Students page?
  • How do Students send the right email to the right person?
  • What is inbound sales?
  • How to delight Students customers

Our goal is to make sure your class meets your objectives, not ours. Therefore, all of our outlines are treated as guides to help steer the workshop. This outline does not guarantee that all the topics listed will be covered in the time allowed. The amount of material covered is based on the skill level of the student audience. We may change or alter course topics to best suit the classroom situation.


Available Delivery Methods

We have training centers in Atlanta, Houston, Chicago, Denver, San Diego and Washington DC. We also have the option of live instructor lead online offerings for our courses. Our network of rental facilities is also an option for most of our high demand classes. If coming to a rental facility, please double-check the location of your class with our office to make sure you get to the right location.

As an option for customers needing completely customizable training we offer private onsite training and Individual instructor consulting sessions. To inquire about custom training please fill out our private training request form.


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